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Hydroponic greenhouse grower BrightFarms’ next project is in Hendersonville, N.C., with a 280,000-square-foot facility estimated to produce up to two million pounds of leafy greens to retailers in the region.

The Hass Avocado Board is educating consumers on the health benefits of avocado consumption during November, National Diabetes Awareness Month.

IMG Citrus, Vero Beach, Fla., is marketing white grapefruit in the U.S. as a return to the original heirloom Florida grapefruit.

King Produce LLC has been Endorsed. Gencon Inc., SOGO Prime Inc., Stone Mountain Produce, Yellow Dog Farms, and Zacherl Farms are new companies to the Market. Alpine Fresh Inc, Dynamic Foods and other have updates.

South Mill Champs mushroom labels have a new look.

United Kingdom-based The Watercress Co. and Newburgh, N.Y.-based leafy greens supplier Solata Foods have plans to elevate watercress in the U.S. with retail and foodservice products.

Naturally seedless lemons from The Wonderful Co. are appearing in produce departments nationwide.

The Packer and Alibaba.com, one of the largest online commerce sites, are offering a free web seminar on steps produce companies can take to sell their products online.

Farmers Direct Produce LLC, Green Life Farms Inc., Oak Grove Farms, Peaceful Hollow Produce, and Schurman Family Farm are new companies to the Market. San Joaquin Produce Sales Inc. has been Endorsed and many Updates.

RealEats America, a meal kit company focused on healthy foods, received the $1 million top prize in the inaugural Grow-NY competition.