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A great plan won’t hit your goals without execution at store level. I had a boss once who used to tell me, “Nothing is real until it happens in the store.” To have great execution you need great produce managers.

Heading into the industry’s first virtual trade show, prompted by the COVID-19 pandemic, Red Sun Farms adjusted its booth focus to spotlight its growing Sweets program.

Rancho Cordova, Calif.-based Renaissance Food Group added some people-centric elements to its booth at United Fresh Live! to give its virtual presence more personality.

Plant City, Fla.-based Wish Farms introduced a brand refresh and new labels at the United Fresh Live! virtual trade show.

Robinson Fresh had been laying the groundwork to help customers handle more e-commerce business since before the pandemic, and at United Fresh Live! they talked with booth visitors about their findings in that area.

Wenatchee, Wash.-based Stemilt Growers has been talking with virtual booth visitors at United Fresh Live! about its cherries, its Rave apples and its stone fruit.

Are consumers changing their preferences around fresh produce because of COVID-19? And will their new behaviors stick around after the pandemic has subsided?

The COVID-19 crisis has caused consumers to see plastic produce in a new way.

Lakeside Organic Gardens, Watsonville, Calif., has a unique new product, organic fioretto.

The produce business seems to be gradually rebounding in Los Angeles as stores and restaurants start to reopen after more than two months of shutdowns triggered by the COVID-19 pandemic.