Lakeside Organic Gardens debuts organic fioretto

Lakeside Organic Gardens, Watsonville, Calif., has a unique new product, organic fioretto.

A3ECDF4A-B29F-46E1-906D5EAB8455282F.png
A3ECDF4A-B29F-46E1-906D5EAB8455282F.png
(Courtesy Organic Lakeside Gardens)

Lakeside Organic Gardens, Watsonville, Calif., has a unique new product, organic fioretto.

Fioretto, also known as flowering cauliflower and caulilini, means “little flower” in Italian, according to a news release.

The natural hybrid is in the brassica family and was developed by a Japanese seed company in 2014, according to the release.

Lakeside Organic Gardens has planted a small “trialing section,” to generate customer awareness, and the company believes there will be strong demand for the edible bouquet, according to the release.

“It’s striking in color, the flavor is mild and slightly sweet, and the tender light-green stems with white florets are ideal for light cooking or serving raw for dipping,” according to the release. “Eye-catching when paired with sweet baby broccoli; there are many ways to enjoy flowering cauliflower.”

sautéed with a hint of butter and sea salt, stir-fried quickly, pickled or used in tempura.

The organic fioretto is packed in eight-ounce clamshells, eight to a carton.

Related stories:

Plastic boxes help remove wax cartons from landfills

Lakeside Organic Gardens brings back arugula

Organic produce business updates

The Packer logo (567x120)
Related Stories
In part one of this exclusive five-part series designed to offer a blueprint for building an iconic produce brand, Adam Cooper, CEO of Oasis Dates, breaks down the organizational and foundational work required to spark a category revolution.
Columnist Armand Lobato shares thoughts on some colorful characters who also had stellar reputations for managing busy, organized and well-run produce departments.
Amid a historic outbreak, retail executive Jeff Cady and the IFPA are championing a calm, science-first approach to food safety, urging both regulators and supply chain partners to rely on hard physical evidence rather than premature speculation.
Read Next
Deerpoint Group has tapped the agricultural executive as its first chief revenue officer to oversee the expansion of its automated irrigation and crop nutrition technology into new regional markets across the U.S.
Get Daily News
GET MARKET ALERTS
Get News & Markets App