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Although USDA’s NASS estimated that California’s navel orange crop will be about 42 million 80-pound boxes this season, some grower-shippers estimate that number might be a bit on the heavy side.

With consumers’ concern for health immunity on the rise, and the COVID-19 pandemic’s convergence with peak cold and flu season, the Mushroom Council has launched the Feed Your Immune System campaign.

New York-based Bowery Farming has unveiled a line of rotating, small-batch greens in its Farmer’s Selection line.

For nearly 100 years, the Marchini family has been farming in the Central Valley of California.

Avocados from Mexico has created The Virtual Guac Bowl Stadium for its annual Super Bowl promotion, with prize packages that include avocado gear, weekly $1,000 giveaways and the chance to win $1 million.

Valentine’s Day promotions are on the radar and Stemilt’s Pink Lady apples should be a top promotion contender for the loveliest day of the year.

Pummelos and oranges maintained the top two spots on PMG the first week of January, but strawberries rejoined the list at No. 3.

Whether red, pink or green, apples are popular across all income levels, age groups and ethnicities.

Time is precious — it’s true for everyone, but especially for people in our nonstop world of produce.

The U.S. Highbush Blueberry Council has launched Grab a Boost of Blue, a strategic positioning and call to action backed by new tools and consumer research for retailers.