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The f.o.b. market for avocados is finding a level.

At 38, Viraj Puri is aware he is a young, first-time CEO of an agriculture business type that the global, commercial-scale world of fresh produce has only begun to take seriously the past several years.

Twenty-two years ago, Bryant Ambelang was presented with an opportunity to create a business plan for a small tomato company in San Antonio.

Helping companies measure and expand their sustainability efforts is the career hyper-focus of Nikki Rodoni, founder and CEO of Measure to Improve LLC.

In the words of one industry ally, Mark Klompien is a true professional and the consummate industry insider.

Randy Riley started his career with fruits and vegetables as a produce clerk in a Kroger store.

Growing up in the Queens borough New York City, Andrew Marshall was little aware of the workings of the produce industry, such as the nearby sprawling Hunts Point Terminal Market in the Bronx.

For Brian Miller, there was never any choice: He had to go into the produce business.

Growing up in apple country, Dan Davis found the tree fruit industry early in life — or perhaps the industry found him.

Marion Tabard was inspired to learn all she could about people at a young age, which has driven her passion for bettering the lives of others.