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Produce for Kids has a new website with detailed recipes and other information designed to engage consumers.

A great plan won’t hit your goals without execution at store level. I had a boss once who used to tell me, “Nothing is real until it happens in the store.” To have great execution you need great produce managers.

Heading into the industry’s first virtual trade show, prompted by the COVID-19 pandemic, Red Sun Farms adjusted its booth focus to spotlight its growing Sweets program.

Rancho Cordova, Calif.-based Renaissance Food Group added some people-centric elements to its booth at United Fresh Live! to give its virtual presence more personality.

Plant City, Fla.-based Wish Farms introduced a brand refresh and new labels at the United Fresh Live! virtual trade show.

Robinson Fresh had been laying the groundwork to help customers handle more e-commerce business since before the pandemic, and at United Fresh Live! they talked with booth visitors about their findings in that area.

Wenatchee, Wash.-based Stemilt Growers has been talking with virtual booth visitors at United Fresh Live! about its cherries, its Rave apples and its stone fruit.

Pharr, Texas-based Villita Avocados plans to debut in mid-July a guacamole product line under its We Love Guac label.

Seald Sweet made a point at its United Fresh Live! booth to emphasize the international aspect of its business, introducing visitors to its growers around the world as part of its video education offerings.

Bancroft, Wis.-based RPE discussed at its United Fresh Live! booth products including the American Blend, which features red, white and blue bite-size potatoes in a 24-ounce bag with an American flag graphic.