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The Produce Marketing Association, citing misinformation about produce and the industry in the COVID-19 crisis, is launching a campaign to connect directly with consumers to assure them produce is available and safe.

Big E Produce has been Endorsed. Sleeper’s Market and Summit Ag LLC are new companies to the Market. Allied Grape Growers, Gencon Inc., Oakdale Farms Country Barn, Potomac Vegetable Farms Inc., and others have updates.

Duda Farm Fresh Foods, Oviedo, Fla., connected with consumers in March — National Celery Month — to promote the vegetable as the “It-gredient.”

The Packer’s Tom Karst visited April 1 with Paul Manfre, general manager of Top Katz LLC, Bronx, N.Y.

Giunta’s Meat Farms and Jerry Lee’s are new companies to the Market. Bright Produce Co., Infinite Herbs & Specialties LLC, Engelmann Farms Inc., Full Harvest, George Amaral Ranches Inc., and others have updates.

It was ugly. It was all at once curious, sad, remarkable, shocking and sobering.

Mango shippers expect ample supplies for the week leading up to Cinco de Mayo.

Freddie’s Market, Giunta’s Meat Farms, and Greer’s Food Tiger are new companies to the Market. A J Fava Produce Co LLC, Arrow Produce, Full Harvest, Gulf Coast Produce Distributors Inc. and others have updates.

The power of value-added produce sales speaks for itself.For value-added items, the dollar share of total produce sales rated 9.8% in 2019, according to the Food Industry Association’s (FMI) Power of Produce report.

Purdue University’s Department of Food Science has a message for consumers: Don’t let a fear of the coronavirus COVID-19 to keep you from eating fresh fruits and vegetables.