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Watsonville, Calif.-based Discroll’s is capturing authentic family “slice of life” moments with the launch of its Sweetness Worth Sharing promotion.

Xavier Equihua has always taken a multi-tactic creative approach to marketing.

USA Pears is offering pear consumers a chance to win a outdoor pizza oven with the group’s #pearpizza takeover contest during National Pizza Month in October.

A review of retail sales data by Stemilt Growers’ Roger Pepperl an Brianna Shales shows apples have been a strong performer for the last quarter, and there is more to come.

Superior Fresh has introduced an organic salad, Citrus Splash.

Good Foods, Pleasant Prairie, Wis., is again tackling hunger, with a college football-themed promotion to raise money for Brighter Bites.

The Packer’s editor-in-chief Tom Karst, retail editor Ashley Nickle and Northeast editor Amy Sowder recap the final day of the big week of PMA’s Fresh Summit, from celebrity appearances to education sessions.

A $20 million advertising campaign will help consumers think of Wonderful Pistachios when they are looking for a plant protein.

Editor-in-chief Tom Karst, retail editor Ashley Nickle and Northeast editor Amy Sowder discuss the first day of Fresh Summit 2020, from the platform itself to education sessions and the State of the Industry address.

PMG recognized Jeff Cady, director of produce and floral for Tops Friendly Markets, as the 2020 Produce Retailer of the Year with a virtual presentation Oct. 14 at the Produce Marketing Association’s Fresh Summit.