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Just as demand for conventional avocados continues to climb, so does demand for their organic counterparts.

While world headlines are fixed on the coronavirus COVID-19, the banana industry is concerned, as well, about stopping the spread of Fusarium Wilt tropical race 4 — commonly called TR4 or Panama disease.

Hass is by far the most popular avocado variety gown in California, but consumers who crave other kinds of avocados have a number of options available from the state’s growers.

The 2020 domestic watermelon harvest was expected to be underway by the second week of April, according to the Winter Springs, Fla.-based National Watermelon Promotion Board.

High yields and good flavor seem to be the characteristics grower-shippers look for most when selecting a strawberry variety.

Whether retailers and consumers are looking for strawberries, blueberries, blackberries or raspberries, they’ll be able to find them this summer, and they should be pleased with the quality, grower-shippers say.

The California Strawberry Commission wants to make an emotional connection with people through a multi-pronged promotion aimed at connecting the hearts of strawberry growers with the hearts of consumers.

Date growers in California’s Coachella Valley had a wild ride this spring.

Peppers should be plentiful from California’s Coachella Valley this season.

Mango suppliers say they’re not taking any chances with the new coronavirus COVID-19, which burst across the U.S. in March and likely won’t let go anytime soon.