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The Super Bowl isn’t the only occasion for which shoppers seek extra avocados. Father’s Day, Fourth of July and Labor Day all saw dollar sales grow from 2018 to 2019, according to the Hass Avocado Board.

A growing number of restaurants are incorporating guava into their menus, according to a recent Fresh Insights on Foodservice report from the United Fresh Produce Association.

Which specialty fruits have received increasing interest in recent years? Check out this Nielsen data* that shows the unit growth since 2015 of jackfruit, dragon fruit, papayas, permissions, passion fruit and guava.

Strawberry harvest in the Oxnard, Calif., region is ramping up, and The Oppenheimer Group is promoting two-pound containers of Ocean Spray-brand berries for Mother’s Day (May 10).

USDA Sanctions Hunter Brothers Inc., Montecito Fresh Produce, and Y Farms LLC. Dixie Fine Foods LLC, Fastco Food Service LLC, Food Hub LLC, and Global Harvest Co. are new companies to the Market, plus company updates.

San Francisco-based Full Harvest has been named to the 2020 Fast Company World Changing Ideas list.

Berry Brokers International LLC, H & E Trading LLC, Jecam Fresh Produce Corporation, La Finca Produce Corporation, and La Tortilleria LLC are new companies to the Market. Anthony’s Farm LLC and others have updates.

The Produce Marketing Association found in a recent consumer survey that shelf life and food safety are the top consumer concerns with fresh produce.

Constant communication with employees and strong buyer-seller relationships have helped produce operators manage the choppy waters since the COVID-19 crisis began.

Andy Tudor, vice president of business development at Rainier Fruit Co., Selah, Wash., has left the company and opened a consulting agency.