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There’s no bigger sales lift in the spring than Easter week.

Here’s a conversation on why we write about the “Dirty Dozen,” why EWG’s messaging is damaging, and how produce companies can start sapping the power of this polarizing list by communicating their responsible practices.

In most years, I hear the phrase “the power of produce” and associate it with the great annual report presented at Southern Exposure, This year, it has another, more personal connotation for me.

Did you know, West Coast Produce Expo has a special hosted buyer program?

The latest FreshFacts on Retail report from the United Fresh Produce Association shows that the value-added segment continues to create big value for the produce industry.

In terms of health benefits, five a day is the sweet spot for fruit and vegetable consumption.

The consumption trends revealed in the Produce for Better Health Foundation’s latest State of the Plate report are disappointing, so our industry needs to try these new strategies.

“I’ve never experienced anything like this. I mean, this wiped us out completely,” Uvalde vegetable grower Brandon Laffere said of the devastation wrought on Texas crops by Winter Storm Uri.

On March 8, Produce Marketing Association CEO Cathy Burns gave The Packer an update about plans for PMA’s Fresh Summit.

With a big boost from “super” shoppers, avocado consumption continues to grow.