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Tabletop strawberry production under high tunnels is being attempted on a limited scale in California’s Santa Maria growing district.

Summer Citrus from South Africa continues its successful consumer targeted promotions this season, while importers find their own marketing methods.

Read a few quick updates on companies growing and marketing fresh produce from California’s Salinas Valley, including new hires, new products and crop updates.

Lucky Strike Farms, Burlingame, Calif., is working closely with Fresno, Calif.-based Fowler Packing Co., and the arrangement seems to be working out well.

Gonzalez, Calif.-based Misionero Vegetables has gone through significant changes since the Harbinger Group LLC acquired the company in 2016, said Nicole Zapata, marketing manager.

Hitchcock Farms has completed its transition from the Southern California desert region to its spring/summer/fall home in Salinas, said Dan Holt, vice president of sales and marketing.

Total South Africa citrus exports will reach record levels in 2020 and exports to the U.S. also are setting new highs.

Good growing weather this winter should result in some exceptional fruit and vegetable crops out of California’s Salinas Valley this season.

The season for South African citrus in the U.S. is near.

Potato marketers in the San Luis Valley can expect a “really strong” crop this year, said Jim Ehrlich, executive director of the Monte Vista-based Colorado Potato Administrative Committee.