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Southern California growers soon may have access to some new strawberry varieties.

Take a look at the Mexican produce business updates from companies such as Calavo, Ciruli Bros., Fresh Farms and more.

Rain and cold weather put a bit of a damper on the start of Mexico’s winter produce season, but distributors said temperatures — and shipments — were rising as February played out.

California strawberries grown hydroponically on tabletops and sold under the Ocean Spray brand are a new market opportunity for The Oppenheimer Group.

With fruit from Oxnard, Santa Maria and Salinas-Watsonville, Naturipe Farms expects promotable supplies starting in early April and continuing through the summer.

Strawberries are one of the many delicious fruits that come from California (among other places.) Sink your teeth into these California strawberry business updates.

The California avocado crop will be smaller this year, but promotable volume will arrive by late April, according to California Avocado Commission projections.

Since the COVID-19 pandemic, the common narrative among produce marketers is that consumers have been drawn toward bagged fruit, whether that be for convenience, economy or perceptions of safety.

Most California avocado marketers are optimistic that the foodservice trend line is pointing higher, but say making firm predictions is impossible.

The Packer is seeking insight and input from suppliers of California cherries for upcoming editorial coverage in the April 12 California cherry section.