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Health and wellness, a pillar on which the Mission-based Texas International Produce Association is founded, will be a continued focus of this year’s Viva Fresh Expo, set for April 21-23 in Grapevine, Texas.

Sunkist Growers has an ample supply of domestic conventional and organic lemons this season, said Christina Ward, senior director of global marketing for the Valencia, Calif.-based marketer.

A highlight of the Texas International Produce Association’s Viva Fresh Expo will be the culmination of the third annual Viva Fresh Clean Eating Challenge.

Getting the right quantity of bananas to consumers in a perfectly ripened condition is hard enough.

Bananas sourced in Mexico will feed consumer demand in both North America and Asia for Coliman, said Audee Rios Canobbio, director of corporate sales for the Jalisco, Mexico-based company.

Dole Food Co. is playing in the Marvel universe.

There are reasons for optimism and reasons for caution in the lemon outlook for marketers, but optimism has the upper hand, according to a new report from Rabobank.

Mississippi’s biggest sweet potato grower expects a smooth transition between old crop and new crop supplies this year.

The 775 family farms that cover 34,500 acres play a vital role in the Michigan apple industry, the largest and most valuable of the state’s fruit crops.

For the upcoming fresh pomegranate season, POM Wonderful will continue to invest heavily in its health-focused marketing, reminding consumers that POM is The Antioxidant Superpower.