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Social media memes of the plump, pear-shaped avocado cartoon figure lifting weights or telling itself in the mirror that it’s the “good kind of fat” parallel the Health at Every Size movement.

If the whole point of the Peruvian Avocado Commission is to get more people to eat more avocados from Peru, then promoting the pear-shaped, mild-tasting, buttery fruit is of utmost importance.

Sweet cherry harvest is well underway in the Northwest, and soon the shelves will be filled with the sweet 2021 crop.

Weather has been much better this season for Ohio produce, said Ken Holthouse, spokesman for sister companies North Fairfield, Ohio-based D.R. Walcher Farms and Willard, Ohio-based Holthouse Farms.

Fremont, Ohio-based Polter Berry Farm will farm a little more than 400 acres of vegetables, with major acreage of pumpkins, cabbage, bell peppers and strawberries.

KW Zellers & Son, Hartville, Ohio, is moving into peak volume, said Chris Byler, production manager.

Even though 2020 was a great year for selling crops to retailers, many of New York’s growers are playing it safe by not planting too much more for the 2021 season.

The Packer is seeking input from Peruvian asparagus suppliers for the July 19 Peruvian Asparagus Section.

Each Mid-Atlantic state has a slogan and hashtag for its produce — a promotional technique more valuable than ever with more eyeballs online and on phones during the recent isolating year.

Peruvian asparagus is always reliable for Miami, Fla.-based Crystal Valley Foods.