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Avocados from Peru is embarking on a lifestyle campaign that is as tactical as it is tasty, from sports tie-ins with retailer partners to strategic in-store promotions, to a gourmet food show to a night at the museum.

The Senate Appropriations Subcommittee on Agriculture has passed its fiscal year (FY24) funding bill — legislation that fully funds WIC, including the fruit and vegetable benefit amount at current levels.

Industry organizations are praising a June 22 announcement from U.S. trade officials that India will soon lift its 20% retaliatory tariff on some U.S. agricultural products.

California Giant Berry Farms is anticipating promotable yields of blueberries out of Oregon, British Columbia and Washington state in July and August.

The California agency has tapped William Turechek as its next vice president of research and Jeff Cardinale as its new director of communications.

In honor of National Pollinator Week, the USDA and others are highlighting how to support birds, bees, bats and butterflies — and why they matter.

As part of its Zero Hunger | Zero Waste plan, The Kroger Co. says that upon completion of its merger with Albertsons Cos., the combined company will donate 10 billion meals by 2030 to feed people struggling with hunger.

The Packer is looking for insight into local and regional produce marketing for an upcoming issue.