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Oxnard, Calif.-based Mission Produce is promoting its Emeralds in the End Zone campaign in the lead-up to college bowls and professional football playoff season.

Growers and retailers must adapt and adopt to purpose-driven shoppers

Green Top Grocery and Kesler’s Market are new companies to the Market. Aloha Organic Fruit, Citrus Produce LLC, Commercial Lynks, Inc., First Place Foods LLC, Patriot Foods Inc. and others have updates.

Joolies, a new brand of organic California medjool dates, is making the jump from online sales to Whole Foods stores in California and Nevada.

Reichel Foods, Rochester, Minn., has recalled two Pro2Snax products because they contain hard-boiled eggs involved in a Listeria monocytogenes outbreak.

Hass avocado sales for Father’s Day, Fourth of July and Labor Day saw bumps in dollar sales this year, and while volume lagged at times, price increases more than made up for retail shortfalls.

Avocados From Mexico’s Guac Nation is back, in a cross promotion with Bud Light and Cholula hot sauce leading into the Super Bowl.

Publix - Market Square and Sigona’s Farmers Market are new companies to the Market. Apex Food Source Ltd., Capitol Market, Fruitco Corp., MJB Sales Inc., Mr Dell’s Foods LLC and others have updates.

The USDA has announced actions against Brahm Foods Inc., Fuentes Farms LLC, Full Line Food Company, Mibo Fresh Foods LLC, Nova Fresh Produce Inc., PFI Express Inc., and Rockhedge Herb Farms. New Companies & Updates.

There’s a new competitor on the upcoming season of “The Masked Singer” that will have fans wondering if he/she has what it takes to be the top banana