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Plant City, Fla.-based Wish Farms introduced a brand refresh and new labels at the United Fresh Live! virtual trade show.

Robinson Fresh had been laying the groundwork to help customers handle more e-commerce business since before the pandemic, and at United Fresh Live! they talked with booth visitors about their findings in that area.

Wenatchee, Wash.-based Stemilt Growers has been talking with virtual booth visitors at United Fresh Live! about its cherries, its Rave apples and its stone fruit.

Pharr, Texas-based Villita Avocados plans to debut in mid-July a guacamole product line under its We Love Guac label.

Seald Sweet made a point at its United Fresh Live! booth to emphasize the international aspect of its business, introducing visitors to its growers around the world as part of its video education offerings.

Bancroft, Wis.-based RPE discussed at its United Fresh Live! booth products including the American Blend, which features red, white and blue bite-size potatoes in a 24-ounce bag with an American flag graphic.

To anyone outside the produce world, marketing fruits and vegetables in retail may seem like a quiet, even easy line of work.

There’s something about an abundantly stocked produce department.

Generation Farms, Vidalia, Ga., is adding white and purple garlic to its line of fruits and vegetables.

Adding a spark to a familiar pear variety, Wenatchee, Wash.-based Stemilt Growers is promoting the starkrimson red pear as the Sparkrimson.