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Hydroponic greenhouse grower BrightFarms’ next project is in Hendersonville, N.C., with a 280,000-square-foot facility estimated to produce up to two million pounds of leafy greens to retailers in the region.

The Hass Avocado Board is educating consumers on the health benefits of avocado consumption during November, National Diabetes Awareness Month.

IMG Citrus, Vero Beach, Fla., is marketing white grapefruit in the U.S. as a return to the original heirloom Florida grapefruit.

King Produce LLC has been Endorsed. Gencon Inc., SOGO Prime Inc., Stone Mountain Produce, Yellow Dog Farms, and Zacherl Farms are new companies to the Market. Alpine Fresh Inc, Dynamic Foods and other have updates.

South Mill Champs mushroom labels have a new look.

United Kingdom-based The Watercress Co. and Newburgh, N.Y.-based leafy greens supplier Solata Foods have plans to elevate watercress in the U.S. with retail and foodservice products.

Naturally seedless lemons from The Wonderful Co. are appearing in produce departments nationwide.

USDA announces actions against Huxtable’s Kitchen Inc. and Versa Marketing Inc. Moore Food Distributors Inc. ceased operations. Atlantic Potato Distributors Ltd., Eagle Cold Storage are new to the Market & More.

The USDA filed administrative actions on Genaro Produce Inc. Coloma Farms Inc. and Western Harvest Gardens Inc. have been Endorsed. Daily Harvest Express LLC, and Mid-Ohio Foodbank are new companies to the Market & More.

Everyone has a job, and yet ... produce people sometimes spend too much time in a checkstand.