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While Mexico remains the U.S.’ main international supplier of avocados, Peru is playing an increasingly important role in filling the supply gap.

Registration and hotel bookings open June 26 for the Oct. 19-21 event in Anaheim, Calif.

The California-based sweet potato brand has hired fresh produce industry veteran Susan Noritake to grow the brand.

Avocados from Peru is embarking on a lifestyle campaign that is as tactical as it is tasty, from sports tie-ins with retailer partners to strategic in-store promotions, to a gourmet food show to a night at the museum.

The Senate Appropriations Subcommittee on Agriculture has passed its fiscal year (FY24) funding bill — legislation that fully funds WIC, including the fruit and vegetable benefit amount at current levels.

Industry organizations are praising a June 22 announcement from U.S. trade officials that India will soon lift its 20% retaliatory tariff on some U.S. agricultural products.

California Giant Berry Farms is anticipating promotable yields of blueberries out of Oregon, British Columbia and Washington state in July and August.

The California agency has tapped William Turechek as its next vice president of research and Jeff Cardinale as its new director of communications.