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California Avocado Month (June) is drawing to a close, but the California Avocado Commission has launched a new program to support the brand through the rest of the season.

How is the produce department similar to soda, to chips, to beer?

Aboubaker, C & S Farms, and Hankerson Brokerage Inc are new companies to the market. G & D Produces Inc, Papa Sprout Inc and Verfruco Foods Inc have updates.

Fresh Thyme Farmers Market has promoted Dean Little to chief operating officer and has hired Tod Pepin as chief merchandising officer.

USDA imposed sanctions on Spring Creek Produce LLC, operating out of Greenfield, TN. IBEE Trading Inc and Produce and More Enterprise LLC is new to the Market. Yandle’s Plants & Produce have updated business address.

UPDATED: Naturipe Farms has hired Glenn Daniels as director of business development for value-added fresh.

Seed company Enza Zaden’s mini sweet pepper, Tribelli, grown and marketed by Pure Hothouse Foods Inc.’s Pure Flavor brand as Aurora Bites, received the International Taste Institute’s Superior Taste Award.

Fresh International Inc., has been sanctioned by the USDA. Amzart Inc., Biviano, GEO Foods LLC, and Good Source Solutions Inc., are new companies to the Market. Pexco Produce Sales has been Endorsed.

Tasteful Selections selected “adventure in a small bite” as the next theme of its Small-Bite campaign for the Arvin, Calif.-based company’s bite-sized potatoes.

API Distributors LLC, Famous Vineyards LLC, Mex Products Lo Mejor Inc., and Premier Trading Team Inc. are new companies to the Market. Direct Source Produce Co Ltd., Oasis Valley Orchard and Pure Produce have updates.