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First Wave Sales LLC has been Endorsed. Cash-Wa Distributing of Fargo, Laut Farms LLC, Michael J Wilkerson, Seasons Finest Produce LLC, and TMC Wholesale Inc. are new companies to the Market, plus company updates.

For the first time this season, Frieda’s is offering a collection of limited-time holiday line of alliums, with pearl onions, cipolline onions and 6-ounce shallots in festive clamshells.

Apeel Sciences, Avocarsa, CVR Quality LLC, Equinox Business LLC, and Rincon Farms Produce are new companies to the Market. E & S Produce, Encore Fruit Marketing, Garcia Fresh Vegetables Inc., and other have updates.

Mastronardi Produce, Kingsville, Ontario, plans to make a bang! at the Produce Marketing Association’s Fresh Summit expo with two new peppers.

West Pak Avocado, Murrieta, Calif., has received the Fairtrade America Fairtrade Mark, a recognition the company ensures it ethically sources product.

Wish Farms, Plant City, Fla., has a smartphone app that brings new labels on its berry packs to life with augmented reality.

West Pak Avocado, Murrieta, Calif., has a multi-part video marketing campaign, The Avo Effect, for 2020.

Duda Farm Fresh Foods, Oviedo, Fla., is expanding its Oxnard, Calif., cooling and fresh-cut facility, allowing the company to double fresh-cut celery production.

Avendra LLC, Co-op Partners Warehouse, Earl Enterprises, Good Fortune Freight and Restaurant Supply Chain Solutions are new companies to the Market. Battleboro Produce Inc., Eddy Fruit Farm and others have updates.

Wonderful Citrus is showcasing its Halos mandarins with an animated YouTube series called “Camp Halohead.”