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Pleasant Prairie, Wis.-based Good Foods Group plans to debut in the coming weeks a direct-to-consumer site.

Pharr, Texas-based Villita Avocados plans to debut in mid-July a guacamole product line under its We Love Guac label.

Seald Sweet made a point at its United Fresh Live! booth to emphasize the international aspect of its business, introducing visitors to its growers around the world as part of its video education offerings.

Bancroft, Wis.-based RPE discussed at its United Fresh Live! booth products including the American Blend, which features red, white and blue bite-size potatoes in a 24-ounce bag with an American flag graphic.

Blazer Wilkinson, Salinas, Calif., which grows and ships conventional and organic strawberries under the Foxy brand, is adding blueberries to the program.

Adding a spark to a familiar pear variety, Wenatchee, Wash.-based Stemilt Growers is promoting the starkrimson red pear as the Sparkrimson.

This doesn’t seem to be the year for New York state growers to experiment with the market. Instead, they’re playing it as safe as they can.

Avocados continue to fare better when compared to year-ago numbers, but they’re lagging behind the same comparisons to the overall fresh produce.

Jac. Vandenberg Inc., Tarrytown, N.Y., will be marketing grapes under the Sunrays brand this winter and launching a new website for the brand.

The U.S. Department of Agriculture has appointed 12 new members to the Fruit and Vegetable Industry Advisory Committee.