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While the Golden State already produces the lion’s share of the country’s lettuce and leafy greens volume, technology is creating new opportunities for growth.

Joyfully Grown is the new tree fruit brand for Chelan, Wash.-based Chelan Fresh.

Digital trading platform Consentio has added sustainability data enabling buyers and sellers to initially view carbon dioxide and water consumption data when trading produce, according to a news release.

Fresh avocado sales are scoring at a stadium near you.

By an overwhelming margin, California citrus growers have voted to continue their support of the Visalia, Calif.-based Citrus Research Board.

Driven by an increase in pricing, the value of U.S. avocado imports soared by 38% in the 12-month period ending May 31.

The Masser Family of Companies announced the launch of a new website for Hegins, Pa.-based partner Keystone Potato Products, LLC.