Many merchandising strategies were working in full force on a summery mid-morning Monday at Food Lion in Greystone Village in North Raleigh, N.C.
An unannounced pop-in at this supermarket location revealed the produce department was featuring summer’s bounty of stone fruit up front and center.
We also noticed:
- Cross merchandising with vegetable and fruit slicing and storage gadgets, toppings, sauces and other meal solutions, such as vanilla wafers and pudding mix with the bananas.
- Groupings of produce categories for favorite recipe ideas, such as garlic and tomatoes for salsa or marinara.
- A plant-based section with lentils and tofu next to the organic section.
- A local produce section with locally made barbecue sauce, root beer and corn handles.
- Herbs, potato toppings and dip mixes with bagged potatoes.
The wet rack was beautifully crafted, as well.
We want to see your great work across the country and the world!
Send us six to 10 photos of your beautiful summer produce displays to enter the Summer 2022 Contest of the Produce Artist Award Series by emailing ProduceArtistAwards@ProduceMarketGuide.com. More details are here.
You can also click this link or the PDF to see the flyer for more details.
