Latest News From Bagged Salad Marketing

Taylor Farms is bringing consumers the perfect addition for warm, sunny days this summer with the launch of Watermelon Crunch Chopped Kit, which is bursting with real watermelon flavor.

Sales of packaged salads are exploding, tossed from a modest single-digit growth to a 33% spike during the now infamous week of coronavirus-related panic buying in mid-March. 

Bowery Farming has launched crispy leaf lettuce.

Value-added items play an increasingly important role in California grower-shippers’ leaf and lettuce programs.

Although the market for organic produce remains hot overall, demand for packaged organic salads may be cooling off a bit.

Read business updates from companies featured in The Packer's Packaged Salads feature.

With the packaged salad business booming, how does a marketer make its package — and what’s inside it — stand out in a crowded field?