Latest News From Mangoes Marketing

2020 was a record year for mangoes, with a double-digit lift in volume velocity, at 12%, according to the National Mango Board. And whole-mango dollar velocity was up 19% year over year.

The National Mango Board is a sponsor of Kitchen Collaborative, a recipe development initiative in which chefs partner with sponsors to create recipes.

The National Mango Board is having a webinar about evolving mango strategy.

Mango suppliers say they’re not taking any chances with the new coronavirus COVID-19, which burst across the U.S. in March and likely won’t let go anytime soon.

Weather is testing some mango varieties in Mexico, but suppliers say they anticipate plenty of fruit for spring and summer promotions.

With only a two-week gap between Easter and Cinco de Mayo this year, mango grower-shippers may be scrambling to keep fruit in the pipeline.

The mango remains a mystery to some consumers.

There’s no typical mango consumer, according to The Packer’s 2018 Fresh Trends annual consumer survey.

Mango marketers say consumers respond to ripe fruit, but that takes a certain level of commitment.

Catch up on the latest from companies involved in supplying and marketing fresh mangoes.

The National Mango Board has a promotion season planned that highlights some key attributes of the mango, that it’s tropical and fun.

Pharr, Texas-based London Fruit has been pleased with the reception to its new box for mangoes.

Just as a retailer wouldn’t rely on just an apple variety or two for its category, mango leaders say the category should show lots of variety.

Even as mangoes move more into the mainstream for U.S. consumers, there are ways retailers can make consumers even more comfortable with the world’s most consumed fruit.

Retailers should see plenty of mango volume this spring for heavy promotions, importers say.