Latest News From Pre-PMA

The feedback after each Fresh Summit indicates that retailers and other buyers arrive at the massive expo with one overarching objective — identify new products, new services and new opportunities.

Jin Ju Wilder is new to the chairmanship of the Produce Marketing Association, but the 23-year veteran of the produce industry is no stranger to leadership.

Cathy Burns’ missions at PMA is clear: It’s all about building the industry, from the inside out.

If you have an opinion, John Oxford wants to hear it.

Lauren Scott, chief marketing officer for the Produce Marketing Association, has spent her first year on the job taking a listening tour.

The global produce industry is headed to New Orleans for the Produce Marketing Association's 2017 Fresh Summit.

ORLANDO, Fla. — Shrugging off worries about the potential disruptive effects of Hurricane Matthew, the Produce Marketing Association’s Fresh Summit 2016 set a new East Coast attendance record.

Hoping to inspire a “food revolution,” Jeff Dunn, chief executive officer of Bakersfield, Calif.-based Bolthouse Farms, may also help ignite a new way of industry working together.

Washington, D.C.-based United Fresh Produce Association and Newark, Del.-based Produce Marketing Association are once again looking at the potential for a merger.

ATLANTA — Cathy Burns says the Produce Marketing Association’s recently announced alliance with the Entertainment Resource Marketing Association is another tool produce marketers can use to build consumer demand.

ANAHEIM, Calif. — The Produce Marketing Association’s Fresh Summit 2014 set records and drew praise from exhibitors and attendees for its global reach.

I was sitting around the kitchen table last night, trying to recall to my wife, daughter and son-in-law all the excellent anecdotes and amazing insights gleaned from the general session speakers at Fresh Summit 2013.

With more than 1,000 exhibitors and a final attendee count of more than 19,500, the Produce Marketing Association’s Fresh Summit delivered global produce industry connections and fitbit scores on a big scale Oct 19-21.

Pulling in about 21,000 attendees from 60 countries, the Produce Marketing Association’s Fresh Summit in Orlando was another success. It won praise for its programming, buyer presence and expo traffic.

ANAHEIM, Calif. — Except for those stranded by cancelled flights caused by Hurricane Sandy, a record number of attendees at the Produce Marketing Association’s Fresh Summit 2012 went hard and went home.

PMA’s 2019 Fresh Summit was a record-breaker. The event hit all the right notes, drawing a record attendance of nearly 24,000 attendees Oct. 17-19, according to PMA, and featuring just more than 1,200 exhibitors.

ATLANTA — Tim Youmans traveled more than 2,400-miles cross-country for the fresh produce industry’s biggest annual trade show and found it well worthwhile.

Instead of pining for the “good old days” before the COVID-19 pandemic, Cathy Burns invited the industry to a “new extraordinary” in her State of the Industry address at the PMA's Fresh Summit.