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Produce managers wear a lot of hats. They are, in essence, merchandisers, inventory control specialists, shrink monitors, clerk trainers and mentors.
Avocado marketers anticipate the usual increase in demand next month leading up to the biggest guacamole consumption occasion of the year — the Super Bowl.
Produce managers attain their skills over many years, learning everything from the difference between regular and flat leaf parsley to which mango variety tends to be the most popular and flavorful.
Avocados bounced from No. 7 the week of Nov. 30 to take the lead spot on PMG the week of Nov. 7.
Del Monte Fresh Produce N.A. inc. is updating fruit stickers, offering giveaways and highlighting sustainability as part of its holiday campaign.
Episode 27 of Tip of the Iceberg Podcast features an interview with Jennifer McEntire, senior vice president of food safety and technology of the United Fresh Produce Association.