Ben Josephson has returned to Wada Farms Marketing Group LLC as sales director after having stepped away temporarily, said Eric Beck, marketing director with the Idaho Falls, Idaho-based potato grower-shipper.

Peaches are a well-known crop in the Carolinas and Georgia, but Florida has been getting into the game the past several years with this kind of careful marketing of its more modest crop of snacking-sized peaches.

Demand for the traditional orange-fleshed sweet potato during holiday dinners may be a constant, but disruption is creeping into this category.

Good weather in South America has compensated for cool temperatures in Mexico to stabilize banana volume for the North American market heading into spring, marketers say.

In the banana business, process is almost as important as product, according to some marketers. Organic bananas continue to gain market traction, marketers point out.

Just as demand for conventional avocados continues to climb, so does demand for their organic counterparts.