Organics Unlimited is touting its care of the environment, social responsibility commitments and total focus on organic bananas through its marketing efforts.

Charlotte, N.C.-based Dole Food Co. has launched an integrated sustainability campaign aimed at amplifying its commitment to the key enterprise-wide sustainability goals launched in 2020 under “The Dole Way.”

Consumer demand for organic bananas has grown during the pandemic, said Robert Adams, president of One Banana, Coral Gables, Fla.

The Food and Drug Administration’s proposed rule on additional traceability requirements for certain foods is more complicated and expensive than it should be.

COVID-19 did nothing to subtract from banana demand, industry leaders say. In fact, the pandemic may have helped boost demand.

Working with two cooperatives of small banana producers in Peru and Ecuador, Montreal-based Equifruit Inc. expects steady supply in the months ahead, said Jennie Coleman, president of the firm.