Despite the lack of in-person events and other pandemic-related factors that limited marketing efforts, California avocado demand fared well during 2020.

California organic avocados have a strong presence at retail that runs above the category trend.

Investing more in digital marketing efforts, California Central Coast producers are gearing up for their second season dealing with the COVID-19 pandemic.

Top commodities for Santa Maria, Calif.-based Babé Farms include baby bok choy, root vegetables (baby beets, baby carrots, specialty radishes), blond frisée, baby head lettuce, kohlrabi, and organic kale.

With a California spring vegetable lineup of artichokes, broccoli, Brussels sprouts, cauliflower, celery, iceberg and romaine among its top commodities, Ocean Mist Farms looks for stable volumes in 2021.

California strawberries grown hydroponically on tabletops and sold under the Ocean Spray brand are a new market opportunity for The Oppenheimer Group.