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Optimism around early movement and crop quality are leading into an anticipated sales boost for Mother’s Day and Independence Day.
With the support of its retail collaborators, the 2025 Take a Bite Out of Hunger program provided 126,922 pounds of apples.
The event is part of Avocados From Peru’s broader seasonal strategy to deliver high-impact, turnkey campaigns for retail and foodservice partners.
![[Brighter Bites] Hillcrest Heights ES Washington DC 3.19.2025_2.jpg](https://assets.farmjournal.com/dims4/default/e667756/2147483647/strip/true/crop/3395x2268+318+0/resize/250x167!/format/webp/quality/90/?url=https%3A%2F%2Fk1-prod-farm-journal.s3.us-east-2.amazonaws.com%2Fbrightspot%2F24%2Fcb%2F091ba1334d00aecf661fd7a91906%2Fbrighter-bites-hillcrest-heights-es-washington-dc-3-19-2025-2.jpg)
These seasonal campaigns blend nutrition education, convenience and playful engagement to encourage families to enjoy more produce together.
BrightFarms Chief Financial Officer Steve Campione will serve as chair, joined by five board newcomers and five returning members.
The Packer’s Women in Produce honorees have followed distinctly different paths to arrive at a place where they’re making powerful and positive change.