“It’s unlikely that changes in tariffs will impact prices headed into the Super Bowl, however, we’ll see how it plays out in the coming weeks,” Dr. Michael Swanson says.

Greg Samels, with more than 20 years in sales leadership, will assume the role for the Midwest wholesaler.

Grown in its Ontario greenhouse, the company says the new product will be available in mid-Atlantic Safeway and Acme stores.

Just hours before the tariffs were set to take effect, Mexican President Claudia Sheinbaum announced the news on X, and President Donald Trump later confirmed. Mexico is the top destination for U.S. ag exports. The announcement from Canada came later on Monday.

“While we appreciate the border security issues apparently motivating the Trump administration, rival growers of specialty crops outside of the U.S. will move quickly to seize the new business opportunities created by these tariffs to sell into the Canadian, Mexican and Chinese marketplaces,” said Western Growers’ President and CEO Dave Puglia.

The San Francisco-based company says its Sustainable California initiative will support the Los Angeles area with environmental restoration from the recent catastrophic wildfires and help California farmers improve the efficiency and sustainability of their farming practices.