For the second year in a row, fair trade banana company Equifruit has secured a spot on The Globe and Mail’s list of Canada’s top companies, proving responsible sourcing and paying farmers fairly can translate to category growth in the banana aisle.

The company says retail veteran Stephanie Reibling will leverage her 25 years of experience at Sam’s Club and Walmart to lead the company’s merchandising transformation and growth strategies.

Eating a wide variety of fermentable fibers acts like a natural volume dial for the body’s satiety hormones, effectively triggering the same GLP-1 pathways as modern metabolic medications right from the produce aisle.

Joe Kelley, a grocery industry veteran with deep operational expertise, most recently served as senior vice president of retail divisions for Kroger.

The company says the additions help broaden its multiregional network and build upon its acquisition of Applewood Fresh.

With 90% of shoppers jumping between apps and aisles, Circana’s vice president of the fresh foods group argues that digital discovery is now just as critical as the physical shelf.