The company is shuttering underperforming locations and launching a business optimization plan to stabilize its finances after noncash impairment charges led to a $218.2 million quarterly net loss.

The produce grower distinguished itself as the only fresh-food company on a list dominated by major packaged goods, signaling a significant shift in Canadian consumer preference toward high-quality, nonprocessed options.

The company has appointed José Manuel Madero Garza to its board of directors to help guide the company’s strategic growth and international expansion.

The company, which says the new format maintains berry quality, has also launched a first-ever 10-day freshness guarantee.

Arizona native Pat Tucker, who helped grow the regional farm into a year-round international melon supplier, will continue to serve as a consultant.

The third-party verified eco-label that certifies farms for pollinator and biodiversity conservation says it can offer reduced licensing fees and a simpler licensing experience for growers and brands.