Bowery Farming has launched crispy leaf lettuce.
The lettuce is “a reinvigorated version of iceberg lettuce that is refreshing and simple,” according to a news release.
Crispy leaf is grown at Bowery’s farms in Kearny, N.J., and White Marsh, Md. Beginning in June, it will be in more than 250 grocery stores in the Tri-State area and Mid-Atlantic region. The lettuce will also be sold online through Amazon Fresh, Peapod and Hungryroot.
The suggested retail price is $3.99 for each 4.5oz package.
“Crispy leaf is one of the most in-demand leafy greens from Bowery based on current retailer orders,” Carmela Cugini, executive vice president of sales at Bowery Farming, said in the release.
Bowery Farming increased production of crispy leaf lettuce to meet demands, making this release the largest new product introduced since the company’s inception in 2015.
“Early feedback from buyers indicates crispy leaf is poised to change the way consumers interact with lettuce by introducing a completely new sensory experience to the category,” Cugini said in the release.