( File photo )

Organic grower-shipper Misionero Vegetables, Gonzales, Calif., is rebranding Green Wave Farms, its fresh-cut vegetable line.

The new label freshens the look of the package, and creates a “familiar, cohesive, identity among the Misionero brand and product lines,” according to a news release. The bold and vibrant colors will be distinct for each product and are designed to grab shoppers’ attention and increase brand recognition.

“Misionero is constantly incorporating creative energy into our brands,” Nicole Zapata, marketing manager of Green Wave Farms, said in the release. “This rebrand will better align itself with Misionero and offer packaging that customers and consumers can quickly recognize.”

New microwaveable sauté kits for Brussels sprouts and green beans feature easy prep instructions, according to the release. They contain four ingredients each and simple cooking steps, with just a few minutes to prepare and serve, according to the release.

The rebranded packaging and new logo will debut at the Organic Produce Summit, July 10-11 in Monterey, Calif.

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