Christina Herrick

Christina Herrick

Christina Herrick serves as the produce editor for The Packer, where she provides in-depth coverage of the fresh produce industry. With a keen focus on the economic realities facing growers, packers and shippers, she explores the complexities of agricultural labor and the rising costs of production. Herrick is a leading voice on new technologies transforming specialty crop farming. As host of The Packer podcast, she engages with industry leaders and offers essential insights for stakeholders navigating the evolving landscape of today’s fresh produce industry.

Latest Stories
Vivid displays, discounts and recipe inspiration are part of the marketing effort to include avocados in the lead-up to Cinco de Mayo.
Tropicals, tomatoes and a logo in the Smithsonian Museum are among the highlights from booth visits at Viva Fresh Expo 2024.
Check out video from some of The Packer’s booth visits with companies showcasing new products, soon-to-be-released products and more.
The packer, grower and distributor of pears, apples and stone fruit says promotions and geo-targeting sales of fuji apples are keys to success this spring and summer.
The California-based marketer expects about 5 million pounds of Gem avocados this season, with the peak hitting in May.
From a space-themed networking event to Texas citrus royalty, Viva Fresh 2024 was an action-packed event.
Sustainable packaging, produce programs and visiting with customers were among the highlights of Viva Fresh 2024.
The Kingsville, Ontario-based fourth-generation, family-owned greenhouse business said it plans to introduce a Dreamberry strawberry pack for Mother’s Day — with a twist on its WOW brand wordmark.
The Packer and the Texas International Produce Association honored Texas state Rep. Carrie Isaac during a presentation at the recent Viva Fresh Expo.
The Canadian Produce Marketing Association Convention and Trade Show returns to western Canada this year with a focus on sustainability, networking and the strength of the country’s domestic market.