Masser Family of Companies, a grower-packer-shipper of potatoes in Schuylkill County, Pa., says its Side Delights Amazables potato product line recently won the 2024 Award for Excellence for product innovation from the Northeast Pennsylvania Manufacturers and Employers Association.
Masser Family of Companies also won the Employer Product Innovation Award from the National Association of Manufacturers and the NEPA Manufacturers and Employers Association for its Side Delights Amazables potato product line, according to a news release.
Launched in March, Amazables is an oven-crispy-skin style, microwavable U.S. No. 1 grade russet potato available with two custom Litehouse sauces offering complementary flavors, including Loaded Potato sauce with cheddar cheese, bacon, sour cream and chives and Buffalo Ranch sauce with creamy ranch dressing, classic Buffalo sauce and a hint of celery.
Amazables potatoes are wrapped in film using Krisp Film technology that shrinks around the potato in the microwave and cooks in only six minutes. The film is No. 1 recyclable that safely remains cool to the touch after microwaving while keeping the potato inside hot, the release said.
“We are thrilled that the Masser Family of Companies received recognition for the product innovation of Amazables!,” Kathleen Triou, president and CEO of Fresh Solutions Network, said in the release. “The Krisp Film Technology crisps the potato skin while the inside cooks up drier and fluffier — more like an oven-baked potato.”
Lela Reichart, Masser Family of Companies’ vice president of new business development, accepted the awards at a ceremony and dinner May 7 at the Mt. Valley Clubhouse in Barnesville, Pa. Reichart also received a certificate of achievement from the Pennsylvania House of Representatives for Masser Family of Companies’ impact on the community and economic development, consistently demonstrating excellence in advanced manufacturing and setting a benchmark for innovation, leadership and sustainable practices, and a certificate of special congressional recognition from the U.S. House of Representatives, the release said.
“We are honored to receive recognition for such an innovative product from an esteemed organization,” Reichart said. “MFC is proud to be a partner in the Fresh Solutions Network and to be a Gold level member of the regional Northeast Manufacturing Association.”
Related: Side Delights to launch Amazables product line at SEPC show
