11% of customers purchased apricots within the past 12 months. They were the No. 1 fruit that shoppers bought as organic periodically, with 50% of buyers saying they selected organic fruit at least some of the time.
These bright red berries continued to be a consumer favorite in 2021, finding favor as the No. 2 most popular fruit in Fresh Trends 2022 — a title typically held by apples.
This once rough-around-the-edges industry was, for centuries, a man’s world. It would take a particularly tenacious individual to change the status quo.
Selections at the supermarket are sometimes based on a whim, but when you look at consumer data and track the trends, Organic Fresh Trends research shows that shoppers search for particular items in organic form.
Organics have been a part of the mainstream market for years now, and while the shoppers still see them as their own category, consumers tend to accept organically grown produce as an “added choice”.
In part because of that struggle, Escobar and two of her colleagues in the industry launched the first worldwide networking event for women in fresh produce at Fruit Logistica in February 2019.
