Jim Offner

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For apple marketers, “buy local” isn’t just a quaint trend; it’s a key to success, even if the definition of “local” varies from market to market.
Fresh apple holdings on Dec. 1, 2019 totaled 118.3 million bushels, or 15% higher than a year earlier.
The run-ups to the Thanksgiving and Christmas holidays are peak sales periods for mushrooms, but there’s a post-holiday run on the product, as well.
The Blend plays a big part in the marketing of fresh mushrooms, but packaging, nutrition and utility contribute.
Ostrom Mushroom Farms hopes to ship mushrooms from its new 39,000-square-foot growing facility in Sunnyside, Wash., in May.
Phillips Mushrooms recently added Sean Steller to its sales and marketing department.
Rough weather during the U.S. potato harvest last fall continues to shake up the markets well into 2020, marketers say.
MountainKing Potatoes is providing its retail partners with “turnkey, display-ready options” aimed at driving sales of its baby golds, baby reds and fingerlings.
Ben Josephson has returned to Wada Farms Marketing Group LLC as sales director after having stepped away temporarily, said Eric Beck, marketing director with the Idaho Falls, Idaho-based potato grower-shipper.
Good weather in South America has compensated for cool temperatures in Mexico to stabilize banana volume for the North American market heading into spring, marketers say.