For 2020, Houston-based MountainKing Potatoes is providing its retail partners with “turnkey, display-ready options” aimed at driving sales of its baby golds, baby reds and fingerlings, which it calls Steakhouse Roasters, said John Pope, vice president of sales and marketing.
“All of the merchandising programs offer high-graphic sell bins, recipes and support materials customizable for specific store formats and traffic patterns,” he said. “We’re looking forward to making some big headway with these varieties.”
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