Latest News From The Packer Staff

A Century of Produce: Clarence Kitchen and T.R. "Russ" Merrill
A Century of Produce: Clarence Kitchen and T.R. "Russ" Merrill

The following articles from The Packer's “A Century of Produce,” were published in 1993. 100 Who Made a Difference, Foundation Builders focuses on individuals who shaped the produce industry from its beginning.

How vital is providing quality product/being a sustainable supplier?

Those are all points that suppliers need to have in the back of their mind when they sell product to their customers.

What does a retailer look for when it comes to ad opportunities?

There are several different objectives that retailers are looking to satisfy through advertising.

How do you evaluate sales versus tonnage?

The first thing to look at is why tonnage is important. And it's easy to forget about tonnage and think only about sales.

What are the pros and cons for adding SKUs to build sales and tonnage?

There are a lot of sophisticated ways to try and estimate what an additional SKU will give you in sales based on competing items and gaps in the marketplace.

At store-level, what's the lag time between sales and sales info?

The stores have good access to real-time data. They have an ability to get nearly minute-by-minute sales updates out of their systems.

Robert Kasmire was a former extension vegetable marketing specialist with the University of California, Davis.
A Century of Produce: The Rising Importance of Temperature

The following article from The Packer's “A Century of Produce,” was published in 1993. Robert Kasmire writes of the positive impacts made in the produce industry from the development of temperature control.

A Century of Produce: Foreword
A Century of Produce: Foreword

The following article from The Packer's “A Century of Produce,” was published in 1993. Here is the foreword of "A Century of Produce."

Figs No. 1 on Produce Market Guide, but plums get plenty of love
Figs No. 1 on Produce Market Guide, but plums get plenty of love

After a couple of weeks of inching toward No. 1, figs secured the ranking of most searched item on Produce Market Guide during the week of July 1, switching places with cucumbers.

A Century of Produce: Samuel Fraser and Henry P. Garin
A Century of Produce: Samuel Fraser and Henry P. Garin

The following articles from The Packer's “A Century of Produce,” were published in 1993. 100 Who Made a Difference, Foundation Builders focuses on individuals who shaped the produce industry from its beginning.

A Century of Produce: It's always something
A Century of Produce: It's always something

The following article from The Packer's “A Century of Produce,” was published in 1993. Here, Larry Waterfield shares some high and low points of The Packer's first 100 years.

A Century of Produce: Packer milestones
A Century of Produce: Packer milestones

The following article from The Packer's “A Century of Produce,” was published in 1993.

A Century of Produce: 100 candles
A Century of Produce: 100 candles

The following article from The Packer's “A Century of Produce,” was published in 1993. In this article, Larry Waterfield shares the first 100 years of The Packer's history.

A Century of Produce: Bruce Church and Russell Z. Eller
A Century of Produce: Bruce Church and Russell Z. Eller

The following articles from The Packer's “A Century of Produce,” were published in 1993. 100 Who Made a Difference, Foundation Builders focuses on individuals who shaped the produce industry from its beginning.

A Century of Produce: Andrew and Stephen D’Arrigo
A Century of Produce: Andrew and Stephen D’Arrigo

The following article from The Packer's “A Century of Produce,” was published in 1993.

75th Anniversary Edition: Western Growers Association
75th Anniversary Edition: Western Growers Association

The following article from The Packer's 75th-anniversary edition, was published in 1968.

A Century of Produce: Luther Burbank and Leslie Franklin Burrows
A Century of Produce: Luther Burbank and Leslie Franklin Burrows

The following articles from The Packer's “A Century of Produce,” were published in 1993. 100 Who Made a Difference, Foundation Builders focuses on individuals who shaped the produce industry from its beginning.

A Century of Produce: John S. Arena and C.C. Bell
A Century of Produce: John S. Arena and C.C. Bell

The following articles from The Packer's “A Century of Produce,” were published in 1993. 100 Who Made a Difference, Foundation Builders focuses on individuals who helped shape the produce industry from its beginning.

A Century of Produce: A Song of Sales
A Century of Produce: A Song of Sales

The following article from The Packer's “A Century of Produce,” was published in 1993.

A Century of Produce: The First-Aisle Department
A Century of Produce: The First-Aisle Department

The following article from The Packer's “A Century of Produce,” was published in 1993.

Century of Produce: Shippers’ Labels Leave Lasting Mark
Century of Produce: Shippers’ Labels Leave Lasting Mark

The following article from The Packer's “A Century of Produce,” was published in 1993. Roger Sims tells of the development of produce labels and how consistency and good quality will bring repeat sales.

Figs inch toward No. 1 spot on Produce Market Guide
Figs inch toward No. 1 spot on Produce Market Guide

Cucumbers remained on top as the No. 1 most searched item on Produce Market Guide the week of June 24, while watermelons and figs, the previous week's No. 2 and No. 3 commodities, switched places.

75th Anniversary Edition: As I See Today
75th Anniversary Edition: As I See Today

The following articles from The Packer's 75th-anniversary edition, were published in 1968.

75th Anniversary Edition: As I See Tomorrow
75th Anniversary Edition: As I See Tomorrow

The following articles from The Packer's 75th-anniversary edition, were published in 1968.

Century of Produce: Utility is the Key to Innovation
Century of Produce: Utility is the Key to Innovation

The following article from The Packer's “A Century of Produce,” was published in 1993.

The Produce Industry: From cellar to supermarket
The Produce Industry: From cellar to supermarket

In honor of the U.S. bicentennial, The Packer published a special preview issue celebrating 200 years of industry progress. The following article from The Packer's Bicentennial edition, was published in December 1975.

The Produce Industry: Looking back over 50 years
The Produce Industry: Looking back over 50 years

In honor of the U.S. bicentennial, The Packer published a special preview issue celebrating 200 years of industry progress. The following article from The Packer's Bicentennial edition, was published in December 1975.

75th Anniversary Edition: The Early and Middle Years
75th Anniversary Edition: The Early and Middle Years

The following article from The Packer's 75th-anniversary edition, was published in 1968.

Century of Produce: Anything is Possible in Produce’s Future
Century of Produce: Anything is Possible in Produce’s Future

The following article from The Packer's “A Century of Produce,” was published in 1993.

Century of Produce: Fresh Strategies Mark Industry's Campaigns
Century of Produce: Fresh Strategies Mark Industry's Campaigns

The following article from The Packer's “A Century of Produce,” was published in 1993.

Cucumbers dethrone watermelon on Produce Market Guide
Cucumbers dethrone watermelon on Produce Market Guide

After a hot streak as the No. 1 most searched commodity on Produce Market Guide, summertime favorite watermelon yielded the title to cucumbers.

75th Anniversary Edition: An Accurate (?) Projection of Things to Come
75th Anniversary Edition: An Accurate (?) Projection of Things to Come

The following article from The Packer's 75th-anniversary edition, was published in 1968.

Figs break into top 10 on Produce Market Guide
Figs break into top 10 on Produce Market Guide

Watermelons achieved a monthlong streak as the No. 1 most-searched commodity on Produce Market Guide during the week of June 10, with cucumbers retaining the No. 2 spot for the second week.

Watermelon continues hot streak on Produce Market Guide
Watermelon continues hot streak on Produce Market Guide

For the third week in a row, watermelons have held the top spot as the most searched commodity on Produce Market Guide.

Dragon fruit breaks into top 20 on Produce Market Guide
Dragon fruit breaks into top 20 on Produce Market Guide

While watermelons remained the No. 1 most searched commodity last week on Produce Market Guide, there was some reshuffling among the top items as cherries, tomatoes and radishes broke into the top five.

Watermelons 101
Watermelons 101

Discover a variety of watermelon information such as; consumer trends, retail availability and trending sales statistics.

Cucumbers break top five on Produce Market Guide
Cucumbers break top five on Produce Market Guide

Current commodities trending on Produce Market Guide.

A Century of Produce: A Song of Sales, Page 2
A Century of Produce: A Song of Sales, Page 2

A lot had happened to produce promotion programs in the two decades preceding the formation of The Potato Board.

The Produce Industry: From cellar to supermarket, page 2
The Produce Industry: From cellar to supermarket, page 2

Only about 250,000 immigrants had come to America after the Revolution, up until 1819.

Tomatoes 101
Tomatoes 101

Discover a variety of tomato information such as; consumer trends, retail availability and trending sales statistics.

Bell Peppers 101

Discover a variety of bell pepper information such as; consumer trends, retail availability and trending sales statistics.

Avocado remains top commodity on Produce Market Guide

Current commodities trending on Produce Market Guide.

Consumer Corner: The Packer and Farm Star Living Partnership

The Packer and Farm Star Living partner to deliver new content to produce industry and consumer audiences.

Dragon fruit increasing demand on Produce Market Guide

Dragon fruit demand has skyrocketed on Produce Market Guide last week.

Peaches 101

Discover a variety of peach information such as; consumer trends, retail availability and trending sales statistics.

125 Years in Produce: Advertising opportunities

This special publication will be teeming with insight from industry leaders on an array of topics. Take a look at its variety of advertising possibilities.

Nominate a Produce Man or Woman of the Year today!
Nominate a Produce Man or Woman of the Year today!

The Packer seeks nominations from the produce industry for its annual Produce Man or Woman of the Year award, presented at the June 10-12 United Fresh Produce Association annual convention in Chicago.

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Chili pepper and lime demand grows on Produce Market Guide

Last week on Produce Market Guide searches for limes and chili peppers increase significantly.

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Watermelon and oranges fight for top spot on Produce Market Guide

Last week on Produce Market Guide searches for watermelon and orange content dominated demand.

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Cherries 101

Discover a variety of cherry information such as; consumer trends, retail availability and trending sales statistics.