The former strategy executive will now oversee the innovation and expansion of the company’s private-label portfolio to enhance customer loyalty and drive omnichannel growth.
The facility supports food retailers, distributors and manufacturers by diverting organic materials from landfills and delivering renewable energy and fertilizers to the region.
Leveraging nearly 50 years of industry experience, the former Associated Wholesale Grocers executive will oversee the company’s expansion as its white-label generative AI platform scales to hundreds of independent retail locations.
Avocados from Peru’s San Diego event is one of three Guac Off activations planned across the U.S. this year, each designed to engage consumers in key markets during peak season.
The company says this multiregion approach helps balance supply across shifting conditions, reducing exposure to localized weather disruptions while supporting steady, reliable shipments.
