The company says the move unlocks its ability to meet the strong demand for high-quality ripe avocados and mangoes in Florida with improved quality and efficiency.
He brings over 20 years of experience to his new role as vice president of sales and marketing at the Columbus, Ohio-based produce distributor and fresh-cut processor.
The updated brand identity will debut at the 2025 Global Produce and Floral Show, unveiling a new logo, redesigned packaging, customer-focused messaging and more.
The company says its partnership with Instacart’s FoodStorm platform strengthens its made-to-order offerings and streamlines omnichannel ordering across its grocery banners.
The Atlanta-based greenhouse grower says it is on target to donate more than 3 million pounds of fresh tomatoes, cucumbers, strawberries, peppers and leafy greens by the end of the year.
