The Fresno, Calif.-based Trinity Fruit Company revealed the new look of its Buddy’s brand on Sept. 25. The update, debuting mandarins and full citrus line, features a new logo and all new packaging that will be available this November.
“We are really excited as a company to continue to grow our citrus program and to showcase our new look for our brand and packaging,” says Gunner White, vice president of Trinity Fruit.
“This was a very fun project that we worked on collectively as a team,” says Angela Hernandez, vice president of marketing.
“So much thought went into the brand and gave Buddy’s more of a personality as the consumers’ snack-time sidekick,” she adds. “ Our goal for this refresh was to create something that resonates with all shoppers, including moms, college students, wellness enthusiasts and even children, and to bring fun and bold colors to produce departments to entice shoppers to grab that snack-time sidekick.”
Trinity Fruit Company is a citrus grower-packer-shipper featuring conventional and organic easy peel mandarin varieties; specialty mandarins like page, dekopon and gold nugget varieties; lemons; cara cara navels; blood oranges; navel oranges; minneolas and more.
The company says it is also offering support for Buddy’s promotional efforts including digital campaigns, in-store demos, display bins and giveaways, with custom POS also available.
