Sustainability, a buzzword in the produce industry for years, seems to be going mainstream as more consumers, including millennials, call for eco-friendly practices and products at every turn.
Sustainability, a subject that long has been top of mind in the produce industry, seems to have become a buzzword recently among nearly all businesses and a trending topic on social media.
Produce typically is associated with sustainability — organic produce even more so. Grower-shippers agree that the biggest challenge to sustainability may be produce packaging.
Sustainability is top of mind among produce suppliers, growers and distributors in the Twin Cities area, even though buyers may not specifically demand it.
It’s hard to say what, if any, impact COVID-19 will have on sales of organic vegetables, but growers in California’s Salinas Valley tend to remain optimistic.
Lucky Strike Farms, Burlingame, Calif., is working closely with Fresno, Calif.-based Fowler Packing Co., and the arrangement seems to be working out well.
Gonzalez, Calif.-based Misionero Vegetables has gone through significant changes since the Harbinger Group LLC acquired the company in 2016, said Nicole Zapata, marketing manager.
Hitchcock Farms has completed its transition from the Southern California desert region to its spring/summer/fall home in Salinas, said Dan Holt, vice president of sales and marketing.
