Summer is here to stay, and the popularity of strawberries is at its annual peak. Consumers are focused on family barbeques, picnics, road trips, and other favorite summer pastimes that are based around delicious, healthy, refreshing food. Now is the time to promote fresh strawberries and raspberries!
Give mealtime a patriotic pop with berries! In the age of social media, consumers want beautiful pictures to share of their special gatherings with family and friends, and a big part of this is having enticing, mouth-watering food on display! When these consumers head to the store for pre-party shopping, remind them of some different ways to use berries at their holiday celebrations. By creating a patriotic moment in your produce department with foods such as strawberries, raspberries, blueberries, and angel food cake, you create a spark (or a firework!) in your customer’s mind… I need berries!
Don’t forget the cold chain! The weather conditions that allow for such delicious berries also means that these berries are at their most vulnerable state. This is why we preach the importance of maintaining the cold chain, from the time the berries are picked and taken to cold storage, all the way until they reach your loading docks and ultimately produce departments.
Berries of this caliber require special attention to detail, and Well•Pict is happy to share this knowledge! Visit and “enroll” in the virtual Well•Pict Berry Academy to learn everything from cold chain management to our best tips for effective berry merchandising. At wellpict.com you’ll also find more information about our proprietary varieties, sustainability practices, independent grower relations, and more.
