Farm Sense: The Original Supernut

Clinton Griffiths shares the first ever campaign from the American Pecan Council.

The American Pecan Council has launched its’s first ever national consumer campaign.

The #NotJustPie campaign is hoping to drive demand and take on the other two big players at the tree nut table: almonds and walnuts.

AgDay host Clinton Griffiths shares his own memories with pecans and how he hopes this movement will be good for the agricultural industry.

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While the California Walnut Commission’s marketing efforts continue to reposition the nut as a fresh staple for younger demographics, the industry faces a complex pivot as the war in Iran disrupts export routes and drives farm input costs to record highs, Verloop says.
The campaign also encourages retailers to merchandise walnuts in the produce department, where shoppers are already looking for fresh, whole foods.
Economic losses to specialty crops last year were on a level that can put farming operations out of business, with the American Farm Bureau Federation estimating billions in losses to almonds, apples, lettuce, potatoes, strawberries and blueberries alone.
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